A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favour sites that have high information content. Generally, you should try to increase the text content of your site in the interest of SEO. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).
Search engine visibility is increased as the amount of page textincreases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best SEO results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.
Let us take an example. Suppose we optimise a page for the phrase "SEO software" it would be good to use the phrase "SEO software" in the text 10 times, the word "SEO" 7 times elsewhere in the text and the word "software" 5 times. The numbers here are for illustration only, but they show the general SEO idea quite well.
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalised and its position in search listings will be deliberately lowered.
The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative SEO consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.
A very short rule for SEO experts - the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine. So always think about the location of keywords in your content so achieve the best results for search engine optimisation.
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:
This is one of the most important tags for search engines. Make use of this fact in your SEO work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.
A simple SEO rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.
Any page image has a special optional attribute known as "alternative text." It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.
Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for SEO purposes.
This is used to specify page descriptions. It does not influence the SEO ranking process but it is very important. A lot of search engines (including the largest one - Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.
Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in SEO projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.
The general SEO rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site - news, press releases, articles, useful tips, etc.
Some SEO experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.
If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.
For maximum SEO, try to optimise each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimise a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.
Optimise the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My SEO observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites